The original post can be found here. In it, the author describes Makey, CEO of Whole Foods, vision of conscious capitalism as a way to " promote a healthy relationship to food in this country". I, as you can imagine, am a bit critical of this position.
My comment to the post:
I recently saw Gus Speth (Yale Dean of Forestry and Environmental Studies) speak at our college about environmental challenges that are ahead of us and the ways that various sectors have tried to address it thus far. Though he stopped short of providing any concrete solutions, his discussion of having to face a post-capitalist society was the most interesting to me. He identified, as the founder of such organizations as the NRDC, how working in the system to try to change has not worked. I think the type of capitalism Mackey suggests, is a continued attempt to gloss over the real structural problems that face the environment in general and the food system in particular. In short, it is just more "green-washing"; attempts to buy our way out of a problem that is fundamentally rooted in consumerism, while trying to make us feel better at the same time. So while Mackey runs a business, which means his first responsibility is to make profit for his shareholders, Whole Foods of course has found something people wanted to buy - a passive ethic and a pretense to real food consciousness - that at the same time does a great job of maintaining the status quo.
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