Wednesday, October 29, 2008

The meanings of local

There is an interesting article on the meanings of local food posted on the USA Today website. It explores the concept of local using the narrative perspective of a farmer. The farmer considers the various uses of the label local found in grocery stores near him and in the region and points out the multiple interpretations (40 miles, 100 miles, on up) that are used to brand produce and other products as local, obviously in an attempt to capitalize on the rising popularity of this food trend. I've been really hesitant to frame local food as a trend, but it has reached a tipping point where there is clearly a cache to labeling products "local" and it is being used regardless of the other meanings and values many engaged participants in the "movement" hold. This is particularly interesting to me as these are the themes emerging from my own research. There are a whole set of practices involved in the broader notion of local that I (we) have a hard time matching up with the Wal-Mart notion of local (which is their new strategy post-organic). I think its important to continue this dialogue in order for "local food" to maintain some meaning, value (use, exchange and otherwise) and integrity.

So lets keep talking about it! What does "local food" mean to you?

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