Farmers markets and fruit & veggie consumption article from the NYT

This is a really interesting short posting in the New York Times discussing evidence that there is increased fruit and vegetable consumption among mothers using WIC, who shop at farms markets. This article looks at results of a study recently published in the American Journal of Public Health. I haven't read the full study yet, but am very interested in environmental aspects the experience of farmers markets as a "place" may have on this- I hope they have something to say about it... Here is the link to the full article:
http://well.blogs.nytimes.com/2008/01/15/the-farmers-market-effect/
Here is the blurb:

Well: The Farmers’ Market Effect

By Tara Parker-Pope

Published: January 15, 2008

Low-income families eat better when given vouchers to farmers' markets.